I recently had the incredible opportunity to style looks and be photographed wearing them as the featured male in the William Rast Spring 2015 look book. Call time was at 9:00 am on a Friday in the heart of Meatpacking and the weather couldn’t have been more ideal (thankfully they moved the shoot from Wednesday’s dreariness!). Along with my counterpart Charlotte — newbie NYC resident from London and longtime blogger behind the fantastic site, The Fashion Guitar — we were each tasked with culling together several William Rast looks and wearing them amongst the famed cobblestone streets, all photographed by the incredibly talented Jason Jean of Citizen Couture.
After a quick bite with makeup and hair done (not much to be done on my part but quickly define my curls and prevent my freckles from popping out in the sun), I solidified my looks with a few of my own accessories and took to the streets.
When you think “look book,” especially as I do having worked in retail for most of my professional career, it’s a key selling tool for a brand with target looks usually defined by an internal team. I kept asking, well, what items are you really trying to focus on this season? so that I can be sure to integrate them into my looks. I had an entire rack of what must have been 30 or so spring pieces — I couldn’t have possibly integrated everything into six looks… especially for spring! Their response? As you wish! I loved that and respected their desire to make William Rast everyone’s own, tying nicely with their mantra and brand hashtag, #WhoIsWilliamRast — a question challenging us to answer it with our own personal style, becoming our own William Rast, if you will.
The spring collection is really good — and very me. Think simplistic comfort and relaxed fabrics, but with a slight edge: drawstring pants you can dress up or down; loose fit chinos (roll ‘em up a bit!); short sleeve sweatshirts (my personal favorite); distressed henley tees that actually fit to a tee (awesome for layering or wearing alone); cinched jackets; and bombers, both collegiate-inspired and new age (denim!). I brought a sporty vibe to the majority of my looks, while adding in some European inspiration, all of which I’m excited for you too see in one of my upcoming posts.
Above: Jason Jean of Citizen Couture stopping traffic (literally) and getting the shot.
A special thanks to Style Coalition and William Rast for sponsoring this post. All thoughts and opinions expressed herein are my own.