Scandinavian Man Magazine International Launch

I had the pleasure of attending the international launch party of Scandinavian Man — a new biannual print magazine — this past week on October 11th at Neuehouse in New York City. I’ve always naturally gravitated toward Nordic designers (Stutterheim, SKAGEN, CDLP, to name a few) and style, so I’m happy to see that dedication unfold in print to come. Five brands were present at the event — Sand Copenhagen, Stenströms Shirts, Project Twlv, Sjöö Sandström, and CDLP — each representing a particular category from jewelry and accessories, to undergarments and apparel. Wishing the founders Jonas Bergström and Konrad Olsson much success on this new endeavor! I’ll, for one, will be reading. And if you’re curious as to why a media brand would launch print in a digital era, I highly recommend reading this article on the Business of Fashion about how independent magazines are making money and thriving in the midst of mass closures of well-known masthead labels. Quality touch-and-feel is a characteristic digital has yet to — if it ever can — create, which is what top notch magazines we’ve all been accustomed to for decades lack.