Heads up! Scandinavian — but global — underwear label favorite CDLP drops (quite literally in one campaign photo) long johns just in time for the cooler, winter months. Perfect for at home or underneath any not-too-skinny pant, the low-waist style is made from Lyocell (just like their other products), which is an eco-friendly wood pulp that’s refined to be incredibly soft. This also means that it can be worn as your sole undergarment layer for maximum comfort. And as expected, but never knowing what to actually expect, the launch comes with some amazing campaign imagery and a slick video that’s cool, sexy, oh-so-CDLP, and making us excited about the onset of winter (as well as sticking the gym). As I said before, I think this brand is showcasing underwear in the coolest way possible in a manner that I haven’t seen any of the major brands tackle — and they own it. I’m banking on these guys becoming the next staple premium underwear line. Know them.

CDLP Long Johns

CDLP Long Johns

CDLP Long Johns

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