Where some art exhibits prohibit all but the eyes to consume, “DISown — Not For Everyone” thrives on any and all sensory interaction. The works of over 30 world-renowned artists are on display and for sale at this retail store turned art exhibit — or art exhibit turned retail store (you decide) — in Chelsea’s Red Bull Studios, and you have one weekend left to explore this artful playpen for yourself. You’re free to touch, sit on, sip (yes, cocktails!), listen, lie on, and climb at your own free will as you develop and fine tune your critique of the art surrounding you (#ArtSelfie’s 100% welcome).


Every element of the exhibition is an exhibition in itself, providing for a submersive experience that the creators of DIS and its curator did a fantastic job at, especially for a pop-up. I felt an array of mixed feelings walking through the exhibit as you’d expect from art exhibits, but especially here with art’s close ties to retail and consumerism, experiencing anywhere from fascination and humor to confusion and uneasiness.


Above is Bangkokboys by artist Korakrit Arunanondchai. This sweatshirt and sweatpant set suspends from the ceiling and replicates the artist’s denim burning process he’s so well known for in his artwork (I look forward to seeing his exhibition at MoMA PS1).


Large product tags are proudly strung around all the art educating us about the designer, the name of the product, a brief description and a clearly visible price. Here are simple black denim pants by DIS themselves, but with a permanent twist playing on our desires to draw attention to a new piece of clothing we just got our hands on and wore. On its label reads: “These jeans are a conversation starter — you forgot to remove your tag! Compulsive shopper or compulsive shoplifter? Too busy to remove or too lazy to care? These jeans express it all with a permanently affixed size tag.”


Above, Simon Fujiwara’s Gay Wedding Ring. Below, Frank Benson’s Dancer Salt and Pepper Mills.


DIS, as its name suggests, seeks to dissect fashion and commerce. They look to dissolve conventions, distort realities and disturb ideologies (only to name a few dis’s) — questions are more so left unanswered, but new perspectives are drawn; not to mention a wealth of knowledge of 30 new artists I’m eager to learn more about.


Their ongoing effort, DISimages, is a library of stock imagery where they invite artists to participate in this effort to create a forever set of new stereotypes and varying scenarios, “broadening the spectrum of lifestyle portrayal.” Above is their hand painted version of this growing collection.


“DISown — Not For Everyone” is currently on display at Red Bull Studios (220 W. 18th St., NYC) open weekends only. The last day is this Sunday April 6th.